On news that the US automobile market will see nine new compact cars over the next 18 months, BusinessWeek asks the question, are we ready? Given the success of the “Cash for Clunkers” program that has seemingly bolstered consumer demand for more fuel efficient vehicles, the answer would appear to be a resounding yes, but with the rebate program now behind us and gas-prices remaining relatively low, that might not be the case.

Without incentive from outside forces, the American public tends to buy whatever it likes, regardless of the logic and potential impacts, and that usually means big. Apparently, the main obstacle is the belief that small cars are unsafe and as we’ve seen time and again, changing perception is often a lengthy process.

I must admit, this is a rather worrisome trend and once that I hope automakers can reverse with a concerted effort to reverse this fear with marketing that touts the benefits of these vehicles and reframes the discussion – think cost-savings and and maneuverability for starters.

Features that can add value beyond a car’s relative size or lack thereof, certainly won’t hurt their case either and would go along way towards bolstering the auto industry as a whole. Considering that they have been viewed as decidedly out of step with consumer desire, particularly in recent years, this would be a huge boon indeed. And it appears they’re making strides with the addition of “connected” systems for entertainment, navigation and calling, but beyond greater functionality, this also adds price. And it’s hard to say if consumers will be willing to pay a lot of money for a lot less car.

[image via rick]