Over the past decade, Starbucks has come to define many aspects of mega-capitalism with its ubiquitous stores and one-size-fits-all business model, but during the past year it has appeared to turn over a new leaf. The recession has clearly not been kind to the coffee behemoth and change was definitely on the menu.

While its “inspired by Starbucks” new store concept is a novel idea, it does little to change the culture around the brand, but with its recycling pilot program, its seems poised to make a real impact. The goal of the endeavor is simple yet impressive: ensure that every single coffee cup and food wrapper can be recycled by 2012. The full scope of the plan can be read here.

If Starbucks can achieve this goal, the ripple effect will definitely influence the entire industry. While adopting a similar program won’t be mandatory by any means, once consumers see the results, it’s hard to imagine other major fast food chains being able to resist the shift.

With the increase in recyclable material, there is the potential for an influx in the recycling sector, creating more jobs and less waste with a much smaller carbon footprint.

[image via imotion dung]