Time To Know is an enigmatic Israeli startup that has somehow managed to remain under the radar of Israel’s tight knit startup community. What makes this little-known company so amazing is not just the daunting challenge it has chosen to meet, but that it has quietly ramped up 350 employees and no less than $60 million in funding – all without attracting attention.

Time To Know is one man’s vision to thrust teaching methodologies into the 21st century. The entrepreneur is Shmuel Meitar, co-founder of Israeli hi-tech poster child Amdocs. Meitar’s commitment is obvious – he is Time To Know’s sole investor, and the $60 million the company has taken in funding has come entirely out of his pocket.

The basic idea Time To Know is operating from is that today’s classrooms are following an archaic paradigm designed in the 19th century – the teacher standing in front of the classroom, a blackboard on the wall, and the students at their desks.

Time To Know believes there are three main reasons why today’s classroom is ineffective: First, irrelevancy. Kids are living in a digital world with a tremendous amount of stimuli, and expecting them to embrace passive learning is simply unrealistic. Second, variance – there is no such thing as a homogeneous level of learning and comprehension in a classroom of students. Third, assessment – in today’s classroom a student could have gotten lost with the material three weeks back, but the teacher wouldn’t have known it.

Time To Know sets out to create a holistic solution designed to migrate from instructional to constructivist learning, in which learning and knowledge are experience driven. Due to the nature of the work environment (the classroom), and the content (curriculum), Time To Know has set certain infrastructure and operational prerequisites schools must commit to including infrastructure, support and professional services, and learning management systems.

To learn more about Time To Know and the first interactive core curriculum with a digital teaching platform, please visit Time To Know.

View a previously written post by Mouli Cohen about Israeli start-ups