An Israeli startup company recently won a prestigious technology award with a product that addresses a need that may sound trivial, but actually affects millions upon millions of computer users worldwide.
A program by Tel Aviv-based Soluto targets a widespread source of frustration – computer boot-up time – and earned a TechCrunch Disrupt award in the process. “We are working to solve one of the biggest problems in modern life – the frustration users feel every time they switch on their PC and wait for it to load,” shares Soluto Chief Product Officer Roee Adler. “And when you’re talking about 1.5 billion people, you can appreciate and understand how we won TechCrunch.”
Representing the firm’s lead product, Soluto’s program is a software download that examines a PC’s boot problems and suggests ways to make the boot-up process work more smoothly. Adler elaborates, “Our software analyzes the interactivity between applications and processes, delving deep into the Windows kernel, and informs you of what’s going on behind the scenes. You can determine which processes or applications are slowing you down, and take the appropriate action.”
The results are highly encouraging – informal tests show that Soluto’s software may be able to cut boot time by as much as half of the norm.
Soluto was founded in 2007, and to date has about $8 million in financing from investors like Proxima Investments, Giza Venture Capital and Bessemer Investments, among others. It is, however, interesting to note that the company won over some very strong competitors. This illustrates just how high the need for something like Soluto’s program really is.
At the end of it all, technology is meant to improve peoples’ quality of life. Annoyance at boot times that may reach a minute or more is definitely not a boon that technology brings. Soluto’s award-winning program once again shows that if a startup thinks out of the box and looks at issues at ground level, success is practically sure to follow.
View a previously written post by Mouli Cohen about Startups.