At a recent press conference held at the company’s headquarters, Apple CEO Steve Jobs announced that free protective cases will be given to buyers of its latest iPhone model to alleviate the issue of wireless signal loss. The more than 3 million people who have already bought the iPhone 4 as well as new buyers through September 30 will all be eligible for the giveaway. The company will also send refunds to those who have already purchased an iPhone “Bumper.”

Starting late next week, early iPhone 4 owners can go to Apple’s website to sign up for a free case. Since the company cannot make enough of its $29 “Bumper” cases, it will allow users to choose from a selection of different case styles.

Ever since the latest iPhone model’s release in the US three weeks ago, many users have complained that they would lose their wireless network coverage when they happen to cover a certain spot on the smartphone with their bare hand. Critics say this is due to a faulty antenna. While the company denied the iPhone 4 has an antenna problem that needs fixing and attributed the problem to a software glitch, Steve Jobs apologized to the people who are less than satisfied with their new phones.

Apple Inc. is a company known for its high regard for customer satisfaction. It has been shown that having a protective case can effectively prevent the occurrence of any reception problems. The company will also release a software update that will allow the device to more accurately display signal strength in an area. In addition, if users are still not happy with their iPhone, they can bring it back and receive a full refund within the next 30 days. There will be no restocking fee.

In a time like this, what stands out most is that the company is taking excellent steps to resolve its issues. For a giant such as Apple to act fast and provide immediate solutions, Steve Jobs and his company are worthy of praise.