Once upon a time, using a coupon meant literally cutting a piece out of your newspaper and presenting it to the cashier at your local grocery. Today’s technology has found a world of ways to improve on the concept of coupon-based shopping.
A recent survey by Harris Interactive showed that online coupon use has increased dramatically [...]
A new company called IamaSource (I am a Source) presents an innovative alternative to the traditional advertising and marketing business module. Instead of hiring a team of advertisers who may or may not be capable of producing the results they need, companies are given the opportunity to take advantage of the concept of streamlined crowdsourcing.
Crowdsourcing [...]
Filed under: News on June 23rd, 2010 @ 7:00 am
Tagged with: innovation, innovative, marketing
Much has been written about crowd and group behavior in the investment industry, but one aspect that has received little attention is what has been called ‘emotional contagion.’ As the term suggests, people can infect each other behaviorally, and in the investment sector, that can cost everyone a lot of money.
The term ‘contagion’ is accurate [...]
Filed under: News on February 11th, 2010 @ 11:18 am
Tagged with: Business, consumer, economy, entrepreneur, insights, investing, marketing, strategies
President Hu Jintao has called for further efforts to increase the independent innovation and upgrading of the Chinese industrial structure during his inspection tour to Shanghai, which ended Sunday.
Hu visited scientific research bases, industrial parks, and workshops of enterprises during the four day tour, investigating the mode of economic growth and work to promote sound [...]
Filed under: News on January 20th, 2010 @ 8:00 am
Tagged with: Business, economy, entrepreneur, global, government, growth, industry, innovation, marketing, markets, News, Technology
In better times for the economy, many successful companies were obtaining a high return on investment (ROI) by targeting companies that simply needed funding. Direct mail campaigns and direct response Internet leads that focused on end users were providing a profitable return, even with a small response rate. The problem with this approach is [...]
Just when Microsoft seemed poised to recapture some of Apple’s market dominance with the release of its Zune HD – a worthy opponent to the iPod (mp3 player of choice and current industry leader) – I read press stating that the device won’t be an open platform for third party app developers. Instead, Microsoft has [...]
For all the talk about our diminishing attention spans, the reality is that attention isn’t so much going anywhere, as it going everywhere and there’s only so much to go around. We may be spending more time online than ever before, but now we’re tweeting, watching videos on YouTube and searching for the answers to [...]
On news that the US automobile market will see nine new compact cars over the next 18 months, BusinessWeek asks the question, are we ready? Given the success of the “Cash for Clunkers” program that has seemingly bolstered consumer demand for more fuel efficient vehicles, the answer would appear to be a resounding yes, but [...]
Filed under: News on August 28th, 2009 @ 11:21 am
Tagged with: automakers, automobile, CARS, consumer, efficiency, efficient, industry, marketing, trends, US, vehicle
Fresh off the heels of last week’s blockbuster deal with Yahoo!, Microsoft announced a new partnership with Finnish cell phone manufacturer Nokia, another attempt to go after the top player in the space. While the Yahoo! deal was about tackling Google’s dominance of the search market, this newest collaboration takes aim at Research In Motion’s [...]
Filed under: Business, News, Technology on August 13th, 2009 @ 11:45 am
Tagged with: brands, Google, leaders, marketing, markets, microsoft, mobile, Mobile Office, Nokia, partnerships, RIM, smart phones, smartphones, software, strategies, strategy, Technology, Yahoo!
After its brief but highly publicized 40-day bankruptcy, General Motors has announced its new line of vehicles for 2010, with much of the emphasis centered around a new plug-in electric vehicle aptly titled the “Volt”. After shutting down the Pontiac and Hummer brands and closing a substantial number of dealerships to cut overhead, G.M. has [...]
Filed under: Business, Environment, News on August 11th, 2009 @ 1:15 pm
Tagged with: 230 miles per gallon, automotive industry, efficiency, electric vehicle, Ford, fuel-efficiency, G.M., General Motors, marketing, markets, Technology, Toyota, vehicle, Volt
Ever since the Academy Award-winning song “Jai Ho” made it to hit charts, the music world has been wondering if other South Asian talents can go global as well.
Envision Solar, a San Diego-based company known for its solar-powered carports, has announced a new product in line with the company’s goal to make use of solar energy in unconventional places.