Wired has an extremely insightful article on an emerging trend that they refer to as the “Good Enough Revolution” or “MP3 Effect,” a shift in consumer thinking that favors ease of use, continuous availability and low price over different manifestations of quality.
Within the marketplace, this paradigm has been extremely successful at reaching the widest possible [...]
Filed under: News, Technology on September 2nd, 2009 @ 2:10 pm
Tagged with: consumer, effective, Good Enough Revolution, insights, markets, MP3 effect, Pareto Principle, product, quality, service, success, Technology, thought, trends
I’ve already mentioned how incorporating good business practices like accounting transparency and shared systems can increase the efficiency and life expectancy of non-profit organizations. Another method to consider in today’s challenging economy is affinity marketing, a tool that can help NPOs fundraise without further burdening their supporters.
Affiinity marketing allows an NPO to partner with for-profit [...]
Filed under: Business, Community, News on July 31st, 2009 @ 4:22 pm
Tagged with: Affinity Marketing, Business, economy, effective, marketing, Non Profit Organizations, non-profit, quality, sharing
The Washington Post looks at the reversed fortunes of Crocs, the footwear company that made a splash with their ubiquitous, colorful line of comfort shoes back in 2002. In light of the tough economy, the company has had to scale back considerably and is facing a September deadline to pay off debt.
“The company had expanded [...]
Filed under: Business, Environment, News on July 21st, 2009 @ 3:32 pm
Tagged with: crocs, obsolescence, profits, quality, sustainability
‘Younger than Moses: Idle Worship’ is an art exhibit featuring 22 artists in New York.
As part of the European Project FP7 research called “Integrated System for Transport Infastructures Surveillance and Monitoring by Electromagnetic Sensing,” a team of researchers had been gathered from the countries of Israel, Italy, France, Sweden, Norway, Switzerland and Romania.